Better Assets Inc.

Real estate investment group

Buy Value
Enhancement Sell

10+ Years of Real Estate Experience.

We are a real estate investment group that operates in both Nevada and Arizona. Our primary focus is on residential properties, and we specialize in acquiring, rehabilitating, managing, and selling them. Generating high returns with minimal risk by utilizing strong collateral and adapting quickly to market conditions.

Successful track-record.

Contact Us


Corporate structure

Focus and control over
our assets.

Better Assets Inc - Logo Clear

Better Assets, Inc.

Assets Holding Portion:

We have a dedicated entity that holds all our properties, resulting in lower maintenance costs and efficient management of multiple properties.

Custom-built CRM:

Our in-house developed CRM system ensures accuracy, control, and provides an investor dashboard, allowing us to effectively manage our operations.

Strong Relationships:

We have established long-term relationships with banks, credit unions, realtors, wholesalers, and real estate attorneys, enabling us to access valuable resources and expertise in the industry.

Better place construction

Licensed B-2 General Contractor:

We hold a B-2 General Contractor license, allowing us to remodel all types of properties.

Streamlined Remodeling Process:

With in-house inspections and quality control, we maintain high standards for our properties. Our complete control over every aspect of the remodel, including development and property conversions, allows us to execute projects efficiently, resulting in shorter rehab timelines.

Cost-Effective Approach:

With our KB warehouse and $250k inventory, we minimize costs and offer affordable materials. Our experienced team, including managers, CEO, and accounting professionals, ensures successful outcomes. With over 2,000 completed projects, visit our website for more details:


Infinity Brokerage

Registered Real Estate Brokerage:

As a registered brokerage with a specialized team of realtors, we excel in property acquisitions and dispositions. Our expertise enables us to navigate the market effectively and provide expert guidance to our clients.

Reputation for High-Quality Properties and Flexibility:

Our strong reputation for delivering high-quality, professionally remodeled properties has earned us the trust of strategic partners. Our flexibility in working with homebuyers allows us to find mutually beneficial solutions, leading to increased deal closures.

Control and Strategic Relationships:

With full control over listings and innovative marketing strategies, we attract buyers successfully. Our long-term relationships with high-producing agents and brokerages reduce costs for selling and buying properties. Additionally, our pre-listing advertising ensures quick sales, with an average time on the market under 13 days. Moreover, we consistently achieve prices above the market average.

Direct Home Buying Company:

As a direct home buying company, our unique selling point is the ability to purchase any property off the market, regardless of its condition. We can handle anything from a house in need of small repairs to one that has severe damage from fire, quickly and efficiently.

National Reach:

As a national brand, we operate all over the United States to help homeowners in various locations. Our team of local experts possesses a deep understanding of our clients’ area-specific real estate market, enabling them to offer customized solutions that cater to their needs. These solutions blend the convenience of a national brand with a hands-on, personalized approach from a local professional, offering sellers speedy house sales no matter their location.

Utilization of Streamlined Processes:

We are skilled at simplifying the entire home selling process, eliminating the extra complications and fees that often come with traditional methods. By leveraging our efficient systems, homeowners can experience a stress-free selling experience and avoid unnecessary expenses.

Confidentiality and Trust:

We prioritize our clients’ privacy and security, ensuring that their personal information and circumstances remain confidential throughout the entire process. Our professional team handles all transactions discreetly and with integrity, allowing clients to confidently sell their home while keeping their privacy intact.

Why Las Vegas

Population growth

Las Vegas has experienced significant population growth, with a recorded population of 1,952,000 in the 2010 census. Since then, it has consistently grown at a rate of 2%, solidifying its position as one of the fastest-growing cities in the United States. Projections suggest that by 2024, the population will exceed 2,500,000, indicating continued expansion and a rising demand for housing in Las Vegas.

Job Growth

Job growth

Las Vegas boasts a consistently low unemployment rate, outperforming the national average. Beyond the thriving gaming and entertainment sector, which attracts over 40 million annual tourists, Clark County is home to various thriving industries including transportation and logistics, high-tech, sports, healthcare, and construction

Low cost of living

In Las Vegas, residents enjoy several financial benefits, including affordable housing, low utility costs, reduced transportation expenses, no state tax, low property tax rates, and access to various entertainment options that are free for locals.

No State Tax

No State Tax

Compared to nearby California, which imposes state taxes ranging from 7% to 13.3%, Nevada offers the advantage of having a 0% state tax rate.

Great Weather

Great Weather

Las Vegas experiences mild winters and sunny, hot summers with very low humidity. With over 300 sunny days per year, the city's weather is a significant draw for retirees. Additionally, the county boasts over 60 golf courses, further adding to its appeal as a retirement destination

Modern city infrastructure

Las Vegas features a well-organized road system with a 1-mile grid pattern, spacious lanes, sidewalks, and easy access to highways and local amenities. Thanks to a strong tax base and careful city planning, you can drive across town in just one hour, even during light traffic conditions.

Why Phoenix

The fix & flip process

Comprehensive Deal Sourcing: We search and screen potential deals from various sources, including direct sellers, wholesalers, trustee auctions, probate sales, bank-owned properties, guardianship court listings, and traditional MLS sales. Expert Rehab Assessment: Better Place Construction evaluates rehab costs, timelines, and assesses immediate neighbors for each property. Value Evaluation and Negotiation: We carefully evaluate property values and negotiate offers to secure favorable terms. Escrow Process: Once an offer is accepted, the property moves into the escrow phase for a secure and smooth transaction.
Immediate Rehab: Once the property is sold, we initiate the rehab process promptly, with Better Assets approving the proposal. Neighborhood Analysis: We analyze neighborhood demographics and anticipate the appropriate style of furnishings, utilizing three established models. Property Rehab: We conduct necessary rehab work to enhance the property’s condition. Pre-Inspection and Listing Preparation: After the rehab is complete, we perform a pre-inspection to ensure everything is in order, preparing the property for listing while analyzing the rehab’s effectiveness.
Smooth Escrow Process: We handle all necessary paperwork and transactions efficiently during the escrow process with the new buyer. Property Maintenance: We provide ongoing maintenance and upkeep to preserve the property’s condition and appeal. Financing Repairs: We address necessary repairs and improvements to meet financing requirements. Streamlined Agreements: We utilize specific agreements and strategies to streamline the transaction process and secure necessary disclosures. Payoff Disbursement: Once the property is sold, we handle the timely disbursement of the payoff to relevant parties, concluding the transaction.
Enhanced Property Photos: We capture professionally enhanced photos to showcase the property in its best light. Realtor System Marketing: We market the property on the same system used by realtors to reach a wider audience. Online Property Marketing: We promote the property on popular real estate websites to attract potential buyers. Strategic Alliances: We have formed strategic alliances with leading online marketing companies such as Zillow, Compass, OpenDoor, and Offerpad to maximize the property’s exposure in the market.

The opportunity

What makes
flipping possible


Deferred Maintenance.

Fast Cash Buying: Better Assets specializes in purchasing properties with cash, enabling us to close transactions quickly. We have a streamlined and efficient due diligence process, ensuring a meticulous evaluation within a short timeframe.

Limitations for Financed Buyers: Certain properties may not be suitable for sale to financed buyers due to their condition. This limitation can restrict the selling options for property owners.

Cost-Effectiveness: In many cases, selling the property at a discount can be a more cost-effective solution compared to hiring contractors who often charge significant markups for their services. This situation leaves property owners with limited options, including foreclosure or selling to a cash investor.


Finance options.

Enhanced Value Creation: Better Assets focuses on creating value in properties, offering opportunities for buyers to finance their purchases. The majority of our transactions involve financing options, catering to a wide range of buyers.

Common Loan Types: We provide access to various loan types that are readily available and affordable, making it easier for buyers to secure financing. Some of the common loan types we offer include:

VA Loans: Exclusive to active military personnel and veterans, these loans require only $1 as a down payment.

FHA Loans: Federally insured loans with a low 3.5% down payment, open to first-time homebuyers and owner-occupants.

Conventional Loans: These loans offer flexible down payment options, ranging from 5% for owner-occupants to 20% for investment properties, providing a cost-effective solution.

Non-QM Loans: We also work with preferred lenders who offer Non-QM (Non-Qualified Mortgage) loans. These loans are designed for borrowers who do not meet traditional lending requirements, ensuring our buyers have alternative options to close their loans.


Tax Advantages.

Tax Benefits: Borrowers enjoy the advantage of fully tax-deductible mortgage interest, reducing their taxable income and providing potential savings.

Homestead Protection: Homestead laws safeguard up to $500k in equity from potential risks such as bankruptcy, judgments, or lawsuits, providing peace of mind and protecting homeowners’ assets.

Capital Gains Exemption: Upon selling their primary residence, homeowners can benefit from a tax-free capital gains exemption after holding the property for a minimum of two years, maximizing their profits.

1031 Exchange Opportunity: We extend our inventory to 1031 exchange buyers, enabling investors to exchange one property for another and defer capital gains taxes. This strategy allows investors to preserve their investment capital and avoid immediate tax payment on the sale.

Our work

before and after

Acquiring properties

Strong property
acquisition strategy

3 acquisition agents searching, monitoring , submitting offers negotiating and assisting our colleague, and with our new software we have a strong follow up system.

Acquiring properties

Our Own Propriety

Cutting-edge AI Platform: Our expertise has enabled us to develop an advanced AI platform tailored for high-end investors.

Seamless Data Integration: Our pre-biz and biz platform seamlessly integrates APIs from multiple sources, such as MLS, to provide real-time data for fast acquisition and precise follow-up control.

Expedited Due Diligence: Our platform streamlines the due diligence process by efficiently allocating resources, saving valuable time and resources.

Proprietary ERP and CRM System: We have implemented our own comprehensive ERP and CRM system internally, ensuring efficient management of operations.

External Investor BI System: We provide an external investor Business Intelligence (BI) system that offers a transparent and comprehensive view of data through an intuitive dashboard. This system presents detailed information on status, assets, returns, and includes comprehensive statistics and analysis. By embracing this holistic approach, we prioritize transparency and provide our valued investors with the necessary details

Computer image

Consistent results YoY

Gross profit per
month on 1,000+ deals.

Gross profit

Mitigating Risks

Visit each property before bidding

Research each neighborhood in town

Buy well under market value

In house construction - ability to buy materials in bulk  and carry them in the warehouse to insure consistent supply.


Our team has intimate knowledge of nearly every neighborhood & streets in Las Vegas and Phoenix 

Promotions for agents consistently who sell multiple property of ours


Gradual market decline.

(0%-14% decline in 4-month period)

We monitor inventory & sales weekly. Any gradual market shifts can be accounted for since our model revolves around a fast turnaround time.

Sudden market crash

(+14% decline in 4-month period)

We evaluate our model based on the likelihood of a fast recovery. Since we are not highly leveraged, we can lease our properties for a 5% – 7% annual yield. Rental prices are consistent and have shown to be independent of a rising or falling resale market.

Destruction of property.

All properties are insured against fire and vandalism. The insurance company has handled previous claims within a few weeks of any damage/destruction. Better Assets carry all professional insurances for second layer of coverage.

Track record

Thrived during all market

Buy ($)Value Enhance ($)Contract Sell ($)Net Profit ($)Gross Profit (%)# Of Months
Sum$258,019,355$ 23,600,226$462,683,665$36,446,242.3
Accurate Sell Price Prediction: Better Assets has a track record of predicting sell prices with over 110% success rate Increased Profitability: Since 2020, our average profit per deal has increased to 13% within an average timeframe of 4.6 months Precise Rehab Budgeting: Better Assets consistently keeps rehab budgets close to the projections, with an average over budget rate of less than 10%
Our Management:
Eyal Karban

Eyal Karban

CEO Better Assets & President Better Place Construction 12+ years of real estate experience // 1.400+ flipped

Kevin Goujon

Listing Agent & Infinity brokerage broker 16+ years of real estate experience

Aviv Ben Shimon

Senior manager Better Place Construction 8+ years of construction experience

Adriano Sanches

Senior manager Better Place Construction 7+ years of construction experience

Marcus Fifita

CEO Better place construction 20+ years of construction experience // certified inspector

James Reese

James Reese

Acquisition manager & off-market specialist 16+ years of real estate experience // value specialist

Rom Ben Eliyahu

Operating Manager, AZ division Company commander in the IDF // 40 projects completed

Jennifer Frey

Jennifer Frey

Acquisition manager & Infinity brokerage broker 10+ years of real estate acquisition purchasing

Danilyn Rubio

Operation manager Overseeing $40,000,000 in funds & compliance

Jose Ruealcava

Jose Rubalcava

Senior manager Better Place Construction 12+ years of construction experience