Privacy Policy

Last Updated: July 17, 2023
Privacy Policy - Better Assets Inc.

Gathering and Utilization of Personally Identifiable Information

At Better Assets Inc, we collect and utilize personally identifiable information that you provide us when requesting information or offerings. This information may include personal details such as your full name, address, email address, phone number, and information regarding a property that you wish to sell. We use this information, along with any other relevant data outlined in our policy, for various business purposes, such as contacting you, assessing and valuing the property you want to sell, and proposing transactions that meet your needs.

Based on the information we gather, including your location, we may offer you relevant deals and promotions. We may also reach out to you, or facilitate contact with a third party, for the purpose of gathering feedback on your experience, inviting you to participate in surveys, and improving our services. This may involve sharing your information with a research firm to conduct surveys through various means such as email, online, phone, text, and video chat with homeowners who have contacted us but did not sell their houses to us. It’s important to note that we do not sell any of the personal information we collect about you to third parties.

Better Assets Inc generally does not share your personally identifying information with third parties, except in certain situations:

  1. When legally required by relevant statutes, regulations, court orders, or subpoenas.
  2. When necessary to enforce company policies, procedures, Terms of Use, or any other agreements.
  3. When explicitly permitted by the provisions of the privacy policy.
  4. When it is believed in good faith that disclosure is needed to rectify false or misleading information, or to address manipulative, deceptive, or unlawful activities.
  5. Unless otherwise notified at the time of data collection.

Better Assets Inc has shared all categories of personal information collected on its website with affiliates and service providers in the past twelve months. In some cases, personal information may also be shared with third parties during business events like mergers, sales, or reorganizations. “Nonpublic Personal Information” refers to the information obtained from you by Better Assets Inc, including data from online forms, transactions, and consumer reporting agencies. This information is only disclosed as permitted by law or as described in the privacy policy. Nonpublic Personal Information may be shared with affiliated companies that offer related goods and services, as well as non-affiliated third parties that provide services on behalf of Better Assets Inc, including marketing or financial institutions involved in joint marketing agreements.

Additional Information Provided By You

We may utilize the information we gather to present you with tailored information and advertisements about products and services that may be of interest to you. You have the choice to provide testimonials, feedback, and even include a picture, which we may use to improve our services and for marketing purposes. Furthermore, any information you provide through messages, emails, or other channels (excluding personally identifiable information) may be incorporated into our materials or offerings to enhance the user experience.

Accessing the Website and Collecting Information

When you visit Better Assets Inc’s websites without actively providing personal information, we collect basic technical details like your IP address. Additionally, we utilize cookies, as explained below. As a registered user, we gather information regarding your website usage, including the properties and photos you view, the pages you visit, your location information, and your preferences for offerings. Your login information will be securely stored by us.

Please note that all records of your website activities are the exclusive property of Better Assets Inc. We reserve the right to utilize this information for marketing, franchising, and membership purposes.


To improve your online experience, we make use of cookies, which are text files placed on your hard drive by a web server. These cookies are intended to customize and optimize your time spent on our website. They do not have the capability to run programs or introduce viruses to your computer. Each cookie is uniquely assigned to your computer and can only be read by the web server within the domain that issued it. Our utilization of cookies is aimed at enhancing the functionality of our websites and ensuring seamless navigation for you.


This site uses Google’s ReCaptcha to prevent bots and spam. By accessing this site, you agree to abide by the Google Privacy Policy and Terms of Service. These policies also outline how your information is used and protected.

Location-based Services

To provide location-based services, we may require the collection, utilization, and sharing of precise location information, including real-time geographic data from your device or computer. These services may utilize technologies like GPS, Bluetooth, and IP Address, as well as crowd-sourced data from Wi-Fi hotspots and cell towers, to determine device location. However, unless explicit consent is given, this location data will be collected anonymously and will solely be used to provide location-based services that do not personally identify you.

As an example, a Service may use your device’s geographic coordinates to select and present properties based on your location. However, some location-based services may require your personal information to be disclosed in order to provide the intended service.


Better Assets Inc’s websites contain links to external websites, and we want to clarify that we are not responsible for their privacy practices. We urge users to review and consider the privacy statements of those websites.

External Parties Collecting Data/Tracking Online Activity

We use tools like Google Analytics, Search Console, and others to understand how people use our websites and see how well our marketing is working. These tools may collect information like cookies, your IP address, or other anonymous data to help us make our websites better and show you relevant ads. If you want to learn more about how ads work or control your preferences, you can visit websites like and Some browsers have a “do not track” option, but we currently don’t track your activity on other websites or respond to “do not track” signals. Also, we make sure that our partners follow our rules and only use information for the purposes we’ve specified.

Protection of Minors’ Privacy

Safeguarding the privacy of minors is important to us. We do not knowingly collect personal information from individuals under the age of 18. If, by any chance, we discover that we have unintentionally collected personal information from a minor, we will promptly delete that information from our records.

If you are a parent or legal guardian and believe that your child has provided us with personal information without your consent, please contact us. We will gladly assist you in removing that information.

Information Disclosure in Compliance with Legal Obligations

In order to comply with legal requirements, Better Assets Inc may be obligated to disclose certain information. This includes situations where such disclosure is necessary to comply with a statute, regulation, court order, or other legal process. We will make reasonable efforts to disclose only the information that is required and to protect your privacy to the extent permitted by law.

Information Security Measures

We have taken reasonable measures to ensure the security of your personal information and prevent unauthorized access or misuse. Our security measures include administrative, technical, and organizational safeguards to protect your data from loss, unauthorized access, or alteration.

However, please be aware that no Internet or wireless transmission is 100% secure. While we endeavor to safeguard your information, we cannot guarantee its absolute security. Therefore, you should be aware that any information you transmit to us is done so at your own risk.

What measures do we take to ensure the security of your personal information?

We have implemented reasonable security measures to protect your personal information from unauthorized access and misuse. If you are subject to the CCPA, you have additional rights, including the right to request the deletion of your personal information and the right to access specific information about the collection and use of your personal information. We will not discriminate against you for exercising your rights under the CCPA, and to exercise your rights or obtain more information, you can submit a request using the contact methods provided. We may need to verify your request and may require additional information or credentials for verification purposes. We will respond to your request within 45 days and provide an explanation if we are unable to fulfill the request.

Changes in Privacy Policy

Please note that Better Assets Inc reserves the right to modify its Privacy Policy without prior notification. To stay informed about any changes that may affect your personal information, it is recommended that you check regularly for updates and review the revised policy.

Information Accuracy

If you have any questions or doubts regarding the accuracy of the information we collect and maintain, please do not hesitate to contact us. We are dedicated to upholding the correctness of the data we store and will promptly make any necessary corrections.

To request a correction or update to your information, you can use our contact form to reach us and detail the changes you would like to make. We will do our best to accommodate your request as soon as possible.

Corporate structure

Focus and control over
our assets.

Better Assets Inc - Logo Clear

Better Assets, Inc.

Assets Holding Portion:

We have a dedicated entity that holds all our properties, resulting in lower maintenance costs and efficient management of multiple properties.

Custom-built CRM:

Our in-house developed CRM system ensures accuracy, control, and provides an investor dashboard, allowing us to effectively manage our operations.

Strong Relationships:

We have established long-term relationships with banks, credit unions, realtors, wholesalers, and real estate attorneys, enabling us to access valuable resources and expertise in the industry.

Better place construction

Licensed B-2 General Contractor:

We hold a B-2 General Contractor license, allowing us to remodel all types of properties.

Streamlined Remodeling Process:

With in-house inspections and quality control, we maintain high standards for our properties. Our complete control over every aspect of the remodel, including development and property conversions, allows us to execute projects efficiently, resulting in shorter rehab timelines.

Cost-Effective Approach:

With our KB warehouse and $250k inventory, we minimize costs and offer affordable materials. Our experienced team, including managers, CEO, and accounting professionals, ensures successful outcomes. With over 2,000 completed projects, visit our website for more details:


Infinity Brokerage

Registered Real Estate Brokerage:

As a registered brokerage with a specialized team of realtors, we excel in property acquisitions and dispositions. Our expertise enables us to navigate the market effectively and provide expert guidance to our clients.

Reputation for High-Quality Properties and Flexibility:

Our strong reputation for delivering high-quality, professionally remodeled properties has earned us the trust of strategic partners. Our flexibility in working with homebuyers allows us to find mutually beneficial solutions, leading to increased deal closures.

Control and Strategic Relationships:

With full control over listings and innovative marketing strategies, we attract buyers successfully. Our long-term relationships with high-producing agents and brokerages reduce costs for selling and buying properties. Additionally, our pre-listing advertising ensures quick sales, with an average time on the market under 13 days. Moreover, we consistently achieve prices above the market average.

Direct Home Buying Company:

As a direct home buying company, our unique selling point is the ability to purchase any property off the market, regardless of its condition. We can handle anything from a house in need of small repairs to one that has severe damage from fire, quickly and efficiently.

National Reach:

As a national brand, we operate all over the United States to help homeowners in various locations. Our team of local experts possesses a deep understanding of our clients’ area-specific real estate market, enabling them to offer customized solutions that cater to their needs. These solutions blend the convenience of a national brand with a hands-on, personalized approach from a local professional, offering sellers speedy house sales no matter their location.

Utilization of Streamlined Processes:

We are skilled at simplifying the entire home selling process, eliminating the extra complications and fees that often come with traditional methods. By leveraging our efficient systems, homeowners can experience a stress-free selling experience and avoid unnecessary expenses.

Confidentiality and Trust:

We prioritize our clients’ privacy and security, ensuring that their personal information and circumstances remain confidential throughout the entire process. Our professional team handles all transactions discreetly and with integrity, allowing clients to confidently sell their home while keeping their privacy intact.

Why Las Vegas

Population growth

Las Vegas has experienced significant population growth, with a recorded population of 1,952,000 in the 2010 census. Since then, it has consistently grown at a rate of 2%, solidifying its position as one of the fastest-growing cities in the United States. Projections suggest that by 2024, the population will exceed 2,500,000, indicating continued expansion and a rising demand for housing in Las Vegas.

Job Growth

Job growth

Las Vegas boasts a consistently low unemployment rate, outperforming the national average. Beyond the thriving gaming and entertainment sector, which attracts over 40 million annual tourists, Clark County is home to various thriving industries including transportation and logistics, high-tech, sports, healthcare, and construction

Low cost of living

In Las Vegas, residents enjoy several financial benefits, including affordable housing, low utility costs, reduced transportation expenses, no state tax, low property tax rates, and access to various entertainment options that are free for locals.

No State Tax

No State Tax

Compared to nearby California, which imposes state taxes ranging from 7% to 13.3%, Nevada offers the advantage of having a 0% state tax rate.

Great Weather

Great Weather

Las Vegas experiences mild winters and sunny, hot summers with very low humidity. With over 300 sunny days per year, the city's weather is a significant draw for retirees. Additionally, the county boasts over 60 golf courses, further adding to its appeal as a retirement destination

Modern city infrastructure

Las Vegas features a well-organized road system with a 1-mile grid pattern, spacious lanes, sidewalks, and easy access to highways and local amenities. Thanks to a strong tax base and careful city planning, you can drive across town in just one hour, even during light traffic conditions.

Why Phoenix

The fix & flip process

Comprehensive Deal Sourcing: We search and screen potential deals from various sources, including direct sellers, wholesalers, trustee auctions, probate sales, bank-owned properties, guardianship court listings, and traditional MLS sales. Expert Rehab Assessment: Better Place Construction evaluates rehab costs, timelines, and assesses immediate neighbors for each property. Value Evaluation and Negotiation: We carefully evaluate property values and negotiate offers to secure favorable terms. Escrow Process: Once an offer is accepted, the property moves into the escrow phase for a secure and smooth transaction.
Immediate Rehab: Once the property is sold, we initiate the rehab process promptly, with Better Assets approving the proposal. Neighborhood Analysis: We analyze neighborhood demographics and anticipate the appropriate style of furnishings, utilizing three established models. Property Rehab: We conduct necessary rehab work to enhance the property’s condition. Pre-Inspection and Listing Preparation: After the rehab is complete, we perform a pre-inspection to ensure everything is in order, preparing the property for listing while analyzing the rehab’s effectiveness.
Smooth Escrow Process: We handle all necessary paperwork and transactions efficiently during the escrow process with the new buyer. Property Maintenance: We provide ongoing maintenance and upkeep to preserve the property’s condition and appeal. Financing Repairs: We address necessary repairs and improvements to meet financing requirements. Streamlined Agreements: We utilize specific agreements and strategies to streamline the transaction process and secure necessary disclosures. Payoff Disbursement: Once the property is sold, we handle the timely disbursement of the payoff to relevant parties, concluding the transaction.
Enhanced Property Photos: We capture professionally enhanced photos to showcase the property in its best light. Realtor System Marketing: We market the property on the same system used by realtors to reach a wider audience. Online Property Marketing: We promote the property on popular real estate websites to attract potential buyers. Strategic Alliances: We have formed strategic alliances with leading online marketing companies such as Zillow, Compass, OpenDoor, and Offerpad to maximize the property’s exposure in the market.

The opportunity

What makes
flipping possible


Deferred Maintenance.

Fast Cash Buying: Better Assets specializes in purchasing properties with cash, enabling us to close transactions quickly. We have a streamlined and efficient due diligence process, ensuring a meticulous evaluation within a short timeframe.

Limitations for Financed Buyers: Certain properties may not be suitable for sale to financed buyers due to their condition. This limitation can restrict the selling options for property owners.

Cost-Effectiveness: In many cases, selling the property at a discount can be a more cost-effective solution compared to hiring contractors who often charge significant markups for their services. This situation leaves property owners with limited options, including foreclosure or selling to a cash investor.


Finance options.

Enhanced Value Creation: Better Assets focuses on creating value in properties, offering opportunities for buyers to finance their purchases. The majority of our transactions involve financing options, catering to a wide range of buyers.

Common Loan Types: We provide access to various loan types that are readily available and affordable, making it easier for buyers to secure financing. Some of the common loan types we offer include:

VA Loans: Exclusive to active military personnel and veterans, these loans require only $1 as a down payment.

FHA Loans: Federally insured loans with a low 3.5% down payment, open to first-time homebuyers and owner-occupants.

Conventional Loans: These loans offer flexible down payment options, ranging from 5% for owner-occupants to 20% for investment properties, providing a cost-effective solution.

Non-QM Loans: We also work with preferred lenders who offer Non-QM (Non-Qualified Mortgage) loans. These loans are designed for borrowers who do not meet traditional lending requirements, ensuring our buyers have alternative options to close their loans.


Tax Advantages.

Tax Benefits: Borrowers enjoy the advantage of fully tax-deductible mortgage interest, reducing their taxable income and providing potential savings.

Homestead Protection: Homestead laws safeguard up to $500k in equity from potential risks such as bankruptcy, judgments, or lawsuits, providing peace of mind and protecting homeowners’ assets.

Capital Gains Exemption: Upon selling their primary residence, homeowners can benefit from a tax-free capital gains exemption after holding the property for a minimum of two years, maximizing their profits.

1031 Exchange Opportunity: We extend our inventory to 1031 exchange buyers, enabling investors to exchange one property for another and defer capital gains taxes. This strategy allows investors to preserve their investment capital and avoid immediate tax payment on the sale.

Our work

before and after

Acquiring properties

Strong property
acquisition strategy

3 acquisition agents searching, monitoring , submitting offers negotiating and assisting our colleague, and with our new software we have a strong follow up system.

Acquiring properties

Our Own Propriety

Cutting-edge AI Platform: Our expertise has enabled us to develop an advanced AI platform tailored for high-end investors.

Seamless Data Integration: Our pre-biz and biz platform seamlessly integrates APIs from multiple sources, such as MLS, to provide real-time data for fast acquisition and precise follow-up control.

Expedited Due Diligence: Our platform streamlines the due diligence process by efficiently allocating resources, saving valuable time and resources.

Proprietary ERP and CRM System: We have implemented our own comprehensive ERP and CRM system internally, ensuring efficient management of operations.

External Investor BI System: We provide an external investor Business Intelligence (BI) system that offers a transparent and comprehensive view of data through an intuitive dashboard. This system presents detailed information on status, assets, returns, and includes comprehensive statistics and analysis. By embracing this holistic approach, we prioritize transparency and provide our valued investors with the necessary details

Computer image

Consistent results YoY

Gross profit per
month on 1,000+ deals.

Gross profit

Mitigating Risks

Visit each property before bidding

Research each neighborhood in town

Buy well under market value

In house construction - ability to buy materials in bulk  and carry them in the warehouse to insure consistent supply.


Our team has intimate knowledge of nearly every neighborhood & streets in Las Vegas and Phoenix 

Promotions for agents consistently who sell multiple property of ours


Gradual market decline.

(0%-14% decline in 4-month period)

We monitor inventory & sales weekly. Any gradual market shifts can be accounted for since our model revolves around a fast turnaround time.

Sudden market crash

(+14% decline in 4-month period)

We evaluate our model based on the likelihood of a fast recovery. Since we are not highly leveraged, we can lease our properties for a 5% – 7% annual yield. Rental prices are consistent and have shown to be independent of a rising or falling resale market.

Destruction of property.

All properties are insured against fire and vandalism. The insurance company has handled previous claims within a few weeks of any damage/destruction. Better Assets carry all professional insurances for second layer of coverage.

Track record

Thrived during all market

Buy ($)Value Enhance ($)Contract Sell ($)Net Profit ($)Gross Profit (%)# Of Months
Sum$258,019,355$ 23,600,226$462,683,665$36,446,242.3
Accurate Sell Price Prediction: Better Assets has a track record of predicting sell prices with over 110% success rate Increased Profitability: Since 2020, our average profit per deal has increased to 13% within an average timeframe of 4.6 months Precise Rehab Budgeting: Better Assets consistently keeps rehab budgets close to the projections, with an average over budget rate of less than 10%
Our Management:
Eyal Karban

Eyal Karban

CEO Better Assets & President Better Place Construction 12+ years of real estate experience // 1.400+ flipped

Kevin Goujon

Listing Agent & Infinity brokerage broker 16+ years of real estate experience

Aviv Ben Shimon

Senior manager Better Place Construction 8+ years of construction experience

Adriano Sanches

Senior manager Better Place Construction 7+ years of construction experience

Marcus Fifita

CEO Better place construction 20+ years of construction experience // certified inspector

James Reese

James Reese

Acquisition manager & off-market specialist 16+ years of real estate experience // value specialist

Rom Ben Eliyahu

Operating Manager, AZ division Company commander in the IDF // 40 projects completed

Jennifer Frey

Jennifer Frey

Acquisition manager & Infinity brokerage broker 10+ years of real estate acquisition purchasing

Danilyn Rubio

Operation manager Overseeing $40,000,000 in funds & compliance

Jose Ruealcava

Jose Rubalcava

Senior manager Better Place Construction 12+ years of construction experience